Toward a science of simplicity-George Whitesides on Ted

What is simplicity

• reliable predictable
• cheap cost low
• high performance/cost
• building blocks

Everything should be made as simple as possible,but not simpler (Einstein)
You know you've achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take a way(de Saint-Exupery)
http://blog.ted.com/2010/04/toward_a_scienc.php